The curious art of selling films
Two passions: the cinema and design. One vocation: film promotion. More than a decade immersed in the peculiar world of film marketing and international sales.
The life of a film is very long, from the development of the script to its premiere in cinemas, and each stage has specific promotional needs. Sales dossier, poster, trailer, title credits, web site, radio commercial… the important thing is knowing how to generate a CONCEPT and transmit it to all the elements in the campaign. Helping the producers, distributors, and sales agents to sum up its two hours of audiovisual magic in fantastic marketing tools. That’s what my collaborators and I do.
But the image isn’t everything. Each campaign is backed by careful analysis that helps to build the message, whether it’s finding the right line of communication for the theatrical release in the cinemas or the strategy to use on the international market. Good design only comes with good ideas.
This is our peculiar art: design for film, and much more.
impawards / movieposterdb / linkedin / DIMAD member
Services:
- Art direction
- Premiere campaigns
- International release
- Creativity and design
- Poster and pressbook
- Title credits
- Outdoor advertising, press
- Atrezzo
- Consulting
- Project concepts, preparation of development dossiers
- Marketing plan and film positioning for theatrical release
- Promotional tool advice
- Analysis of international sales and coproductions